advertising question
hi fellow crafty peeps, here's a question for ya'll: does it make sense to pay for advertising your wares? like, so far I have been lucky in the sense that I haven't had to take out any ads in either the webworld or zines (Venus, Bust, etc.) to keep Anti-Factory up and running. But has anyone had any good or bad experiences with paying for advertising? What seems to work, and what doesn't? Since i'm trying to ramp up for the fall and winter season, i want to make sure i have a strong clientelle base, with an expanded audience, too. (but don't worry, i'm planning on more *output* as well, so that it won't be a catfight for, like, 5 items :)
Please share your thoughts, and if you feel too weird about doing it via posting to this blog, you can also email me directly at: ssyjuco@hotmail.com
any thoughts or suggestions? they will be *very* welcome!
2 Comments:
hmmm...sodafine advertises in bust and venus magazine, but i don't do any pay advertising for purldrop. the way i look at it, i'd rather get my purldrop stuff in brick 'n mortar shops and let them market my stuff. but as a brick 'n mortar myself, i know i have to do advertising. it's a tough call, but i think if you're planning on upping the ante, you should look into some indie'friendly advertisers like bust, venus, and i've heard readymade magazine has a good advert. plan as well.
Thanks to all those who wrote me about your advertising experiences...some of you sent me email directly (as opposed to publishing it on my blog) and I do appreciate it! :)
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