
I keep coming back to an article I found via design theorist and educator Ellen Lupton's blog
Design Your Life on the idea of
"prosumerism." Now fast becoming a buzzword (I think I first heard of it six months ago, and now it's popping up all over the place), prosumerism is essentially a melding of the words "producer" and "consumer." The article
"Designing Our Own Graves" by Dmitri Siegal is a critique on the DIY online movement in general, not to be confused with the craft-centric term of DIY.
From Lupton:
"Siegal has coined the word "prosumerism" to describe the convergence of production and consumption triggered by the D.I.Y. movement. Scrapbookers and knitters spend lots money on their supplies, creating markets for goods. More interestingly, on-line community Web sites rely on the time, labor, and creative capital of users to create their own product:
"You do not own your Flickr account and you never will. When you update a MySpace account you are building up someone else's asset." (The same can be said for blogs like this one.)"
Hence, we are all "laboring" and "working" when we make content by posting to blogs, del.icio.ous, myspace, youtube, flickr, etc. And we labor to share our information and interests with the world. And yet the nagging reality is that we are "free" content creators moving around on operating systems and structures that we do not own or profit from. Our generosity is translating into "cultural capital" for the corporations that buy out the YouTubes of the world and reap profit via advertising to us.
When reality TV shows hit the air and gained popularity here in the States, the fallout was that writers and actors--folks covered by the Screen Actors Guild and union contracts--found themselves cut out of the jobs. If you look at it one way, television has been "democratized" by the inclusion of reality TV, but it can also be seen as a cheap and easy way for the media corporations to avoid
paying for content.As I just created a del.icio.us account, I'm left wondering what kind of future database I'm creating--that i'm an unpaid, generally oblivious, happily working cog in a machine that will process my interests and make use of the connections I make online. I do not own this structure and I never will.
Chilling.
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