Partial installation view
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Shadowshop
2011
Temporary vending installation and office space at SFMOMA. Over 200 Bay Area artists were included, three new artist projects commissioned, and over $100,000 in sales were made.
==> Shadowshop website
A temporary and alternative store/distribution point embedded within the San Francisco Museum of Modern Art’s fifth floor galleries, Shadowshop stocked hundreds of artists’ multiples, small works, tchotchkes, catalogs, books, zines, media works, and other distributive creative output.
While operating as an actual mom-and-pop style store, Shadowshopwas a platform for exploring the ways in which artists are navigating the production, consumption, and dissemination of their work. Four themes (1. artwork-as-commodity, 2. cultural souvenirs, 3. bootlegs and counterfeits, and 4. alternative distribution systems) contextualized selected projects that were both complicit with and also critical of capitalist circulation. Special projects were commissioned by Packard Jennings, Juan Luna-Avin, and Imin Yeh.
For almost six months (November 20, 2010—May 1, 2011) Shadowshop featured only local Bay Area works, gave museum visitors access to a wide variety of affordable wares, and provided a snapshot of a vibrant and energetic art scene. |
